Matt Hottle
Founder of Redhawk
- 20 years of sales and
operations experience - Grew service business
from $65m to $100m in
24 months - Managed $900m territory
for Fortune 500 company - Professional Certifications
from Harvard Business
School and Wharton
Jen Barnett
Marketing & Digital Strategist
- 25 years of marketing experience, 18 years of digital experience
- MBA from Emory University’s Goizueta Business School with concentrations in marketing & innovation
- Worked with hundreds of clients—from local businesses to global corporations
- Founded Freshfully, a local marketplace for small farmers
POWERED BY
Next Free Event
June 6 / 5-6:30pm
How to Know if Your Online Advertising is Working
Business owners & marketing professionals: this class will 1) get you started quickly on Google Ads or, 2) teach you how to manage someone running Google Ads for you. Learn how to set pricing and budgets and measure success.
Hallux Training
Hallux Training provides hands-on classes in critical skills for entrepreneurs.
- Enterprise Selling System is a training program is designed for sales managers, sales teams, and salespeople.
- Results-Based Marketing can train anyone in your startup or organization to develop and execute a marketing strategy based on your company’s goals.
Engagement Selling System
Today’s buyers are more sophisticated than ever and demand a superior buying experience that most sales organizations aren’t prepared to deliver. Unfortunately, most sales training programs are teaching the same “hurt and rescue” approach created more than 60 years ago. ESS is designed to create a repeatable and predictable process—perfect for growing businesses that may be hiring their first salespeople, growing the sales team they already have, or looking to improve their conversion rates and revenue.
What you’ll learn in the Engagement Selling System:
- Modern selling conditions—why your sales approach
must evolve past the ‘80s - Controlling the sales process—how to maintain the
advantage throughout the sales opportunity - How buyers buy—understanding their motivations and
using those to improve conversions - Qualifying opportunities—knowing when an opportunity
is or isn’t real based on three key indicators - How to prepare for any sales meeting—outperforming
your competitors before they even get to pitch - Presentation—the structure required to conduct a high-
impact sales pitch - Goal-setting—how to leverage cooperatively set goals
with your buyers - Creating value—how to stop relying on discounting to
win more deals - Preparing to negotiate on terms, not price
ESS follows a curriculum that incorporates immediate and practical application of the tactics taught. During the training, you will work in teams on a real-world and current sales opportunity where you apply the ESS methodology. This hands-on approach allows you will walk out of the training immediately ready to implement everything you learned.
Provide ESS to your sales team or register for our next public workshop. Group discounts are available.
Next Public Workshop: June 14-15, 2017
Early bird registration ends May 15: $950
Regular registration ends June 1: $1100
Results-Based Marketing
There’s a massive gap in the marketing space for small businesses and startups. Ad agencies and digital marketing firms require an in-place, experienced marketing team to manage them, but small businesses can rarely afford both in-house and outside marketing support.
And what kind of marketing people should you have on board? Marketing is a broad field that incorporates a massive variety of skills:
- research
- analysis
- strategy
- statistics
- branding
- design
- writing
- media relations
- crisis communication
- social media
- video production
- media buying
- negotiation
- search engine optimization
- search marketing
- product development
- web development
- and, of course, lots more
At the end of the day, your business needs more leads, more customers, or more repeat sales. RBM will give you the tools your company needs to get them. Hands-on modules include:
- Product—how to use marketing to create the right product, using market analysis and minimally viable products, to bundling and distribution
- Branding—who is your product or company, what’s your competitive advantage, and what’s the story you’re telling the marketplace
- Goal-setting—what your marketing is trying to accomplish, and how we’ll know when we get there
- Market research—who we’re trying to reach and where to find them
- Messaging & media—how to communicate your competitive advantages, to the customers we’ve identified, in order to reach those goals
- Strategy—how to combine available tactics, within your budget, to achieve your goals
Provide RBM to your marketing department or register for our next public workshop. Group discounts are available.