AKA The Episode Where We Started Using SEO-Friendly Episode Titles. This week, we riff on an editorial in the Birmingham Business Journal about the loss of young leadership.
All posts by Jen Barnett
Episode 3: Strings Attached
In this podcast, we talk about two big local money deals that were just announced and try to figure out who’s getting the better end of the bargain.
Hustle U is Now In Session
The only thing better than failing fast is not failing at all. There’s definitely a non-negotiable learning curve to becoming an entrepreneur, but the right tools can make that curve flatter and cheaper. That’s why we’re building Hustle U—essential classes for startups, small businesses, and entrepreneurs.
Three classes are available now: Creating Your Performance Evaluation Process ($19), Building an Effective Sales Team (free) and Strategic Planning for Entrepreneurs ($49). We’ll be adding more classes soon. Let us know what you’d most like to learn by leaving a comment or talking to us on social. Or just call us at 205-530-3722.
Episode 2: I Get By With A Little Help From My Friends
In this podcast, we talk about the importance of the startup ecosystem. From providing cohorts and mentors to creating a culture of expertise, the startups around you will have an effect on whether you succeed or fail.
This can be challenging, because building relationships with people who aren’t your consumers or your backers can feel off-task, but that support system can help in ways you can’t anticipate. In our example, we talk about a local Birmingham neighborhood where retail storefronts looked out for each other.
Event: How to Build an Effective Sales Team
As part of Hallux Training, Redhawk will be hosting a free event that explores how selling has changed and what companies need to do to build competitive sales teams. Part presentation and part discussion, this event will provide an excellent opportunity to engage with sales experts who have built multi-million dollar teams and sold into some of the largest companies in the world.
During this event, we will discuss the following topics:
- What happens when your sales efforts go wrong…
- Relationship selling is overrated.
- How to build and scale a successful sales team on a budget.
- How to hire salespeople.
- Discounting is not a sales strategy.
- Companies that rely on tricks and shortcuts will, ultimately, fail to reach their goals.
This event is perfect for people looking to build a sales team for the first time as well as those who are looking at ways to improve their sales effectiveness. This will be an engaging and fun event open to anyone interested in learning how to boost revenue and build competitive sales teams.
Cost: FREE
Location: Redhawk Entrepreneur Development Company, 3027 6th Avenue South 35233
Click to RSVP on Facebook or Meetup. To receive notice of future events, like us on Facebook, join our Meetup group, or request more info on Hallux Training.
Credda: The Lawfully Good Leasing Company
The only thing better than competing in a business competition is enjoying one from the audience. You get all the thrills of watching energetic young businesses share their value propositions and competitive advantages, with none of the chest-crushing stress that comes from waiting for your own results. All pitch, no panic attacks.
That’s how I met Credda. This leasing company out of Spartanburg, SC pitched at the 36/86 semi-final held at Iron City on April 6 of this year. I immediately loved their story and their commitment to providing empathetic service to leasing customers.
I got to visit them in June and help them identify their core brand values. I’ve done this for dozens of companies—it not only informs your marketing messages and corporate culture, it also helps you make business decisions and communicate your purpose to a variety of stakeholders.
This was the first time I found a company who had more than a set of core brand values—they had a moral alignment. This nerdy term comes from Dungeons & Dragons and helps define a character’s outlook on life. The tool has been used to describe lots of characters outside the role-playing game universe, too.
Here’s an overview of the concept:
What I love about Credda is that they are inarguably the Lawful Good. They’re unceasing in their approach to helping their clients make money while helping their end customers save money. They do it through rigorous analytics, relentless legal compliance, and an empathetic outlook wherein they put themselves in customers’ shoes.
What’s your company’s moral alignment? How does it fit with your core brand values? Do you know your core brand values? Do they separate you from the pack, or are they generic? The better your values describe what’s unique about your company, the more likely they are to help differentiate you in the marketplace.
Welcome our New Client Reliance Financial Group!
Redhawk Consulting is pleased to announce its new consulting engagement with Reliance Financial Group. Working with the executive team at RFG, a new strategic framework has been designed and Redhawk will continue working with them to implement that strategy.
Speaking about the new engagement, Matt Hottle reflects on the incredible potential ahead for RFG, “They are in exponential growth mode right now and they want to be aggressive while maintaining their service and performance standards. They have the challenge of capitalizing on their outstanding RIA platform while delivering the support and resources their independent advisors have come to expect. It’s exciting to work with their energetic and high-performing culture.”
With more than $1.3 billion in AUM, RFG is poised to become a major force with their hybrid RIA. In just a few short years, RFG has grown from a small group of individual producers to more than 35 independent advisors in 4 offices throughout the US.
Welcome our new client Two Bros Bows!
We are excited to start working with Two Bros Bows out of Charlotte, NC. Started by two brothers, Hayden and Duncan, the young entrepreneurs created the company when they were 7 and 10 years old. TBB’s chief executive and rock star is their mother, Elisha Duncan, who has helped the boys grow the company from a small operation in a bedroom to a nationally-celebrated toy and imagination company. After their recent success at the New York Toy Fair, TBB has gained interest from some of the largest retail and wholesale outlets in the country.
By combining the fascination of outdoor play with safety and handmade quality, TBB is the hottest boutique toy manufacturer in the country. Currently exploring massive distribution and licensing deals, Redhawk will help the boys and Elisha navigate each opportunity.
As the founder of Redhawk, Matt Hottle, puts it, “We are thrilled to be working with Two Bros Bows. Young entrepreneurs, engaging toys that inspire kids to get outside and explore, and made in the USA—what’s not to love about this company? We are humbled and grateful for the opportunity to engage with TBB. We believe the trajectory for this brand is significant.”
For those interested in hearing more about Two Bros Bows and their story, visit their website at twobrosbows.com.