Redhawk Consulting is pleased to announce it’s newest client engagement with Rock Wool Manufacturing. Established in 1943, Rock Wool is one the most respected brands in the mineral wool insulation market. Their products are used for both residential and commercial insulation applications throughout the country.
Known for their best-in-class customer service, Rock Wool engaged Redhawk to help them design and implement a sales process that delivers actionable reporting, data capture, a more predictable sales pipeline and greater visibility into sales activities for the executive team. This information and process orientation will allow Rock Wool to continue to improve their customers’ experience. To fully realize the benefits of this new sales process, Redhawk will also program a fully functional and customized CRM solution using the Nutshell platform.
According to Matt Hottle of Redhawk, Rock Wool’s willingness to try new things was key to creating this project. “This company has been well-known and respected in their industry for more than 70 years. The fact that they are willing to re-examine their existing processes is a testament to their leadership and their commitment to always get better at everything they do.”
Rock Wool is headquartered in Leeds, AL with plants in multiple US locations. They supply pipe, sheet and blanket insulation to the distributor and contractor markets throughout the country.